Pragmatic Play has expanded its live casino presence in the UK and Ireland by forming an agreement with Flutter Entertainment’s online brands.
As a result of the collaboration, Pragmatic Play will supply dedicated live content alongside its comprehensive range of live casino products to Paddy Power, Betfair, Sky Vegas and other Flutter platforms.
Irina Cornides, Chief Operating Officer at Pragmatic Play, stated: “Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power and Sky Vegas.”
This content package will include table games, game shows and dedicated tables, in addition to the supplier’s Smart Studio solution, allowing the brands to customise the appearance of its titles to match their branding.
Roisin Hogan, Commercial Director at Flutter, added: “Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation.
“We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”
This deal sees Flutter continue to enhance its online casino offering in the UK&I region, with the tier-one operator recently forming a content partnership with Playson to host the studio’s slot content on its Paddy Power and Betfair brands.