Pragmatic Play has enhanced the reach of its live casino content across the UK after extending a partnership with William Hill.

Pragmatic Play has enhanced its partnership with Super Group’s Betway brand through the launch of a bespoke blackjack live studio.

The dedicated studio, which will be replete with Betway branding throughout, marks a further expansion of the relationship between the two companies, with Betway already taking the provider’s array of slots and live casino titles.  

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, commented: “We’re very pleased to further strengthen our close relationship with Super Group and provide a dedicated live casino environment to Betway. 

“Betway is a hugely recognisable brand in regulated markets all over the globe and this is a fantastic opportunity for us to further showcase it through a state-of-the-art blackjack studio.” 

Furthermore, the dedicated studio deal gives further momentum to Pragmatic Play’s live casino offering, with Betway being the latest tier-one brand to go live with the solution, following Kindreds Unibet, Mansion’s M88, and Stake.  

“Creating incredible gaming experiences for our players is a priority for us, so launching a new dedicated live and immersive blackjack studio with Pragmatic Play is something we’re all excited about,” added Anthony Werkman, CEO of Betway.

“The supplier has an incredible track record of delivering unmatched bespoke studios and we’re very pleased to launch our blackjack products with them.”