Push Gaming is set to reach Bulgarian players for the first time after extending a strategic collaboration with Betano. 

Under the terms of the deal, Kaizen Gaming’s Betano brand will gain exclusive access to Push gaming’s slot portfolio for 12 weeks, debuting the studio’s content in the Balkan nation. 

Fiona Hickey, Chief Business Development Officer at Push Gaming, stated: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.

“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”

As a result of the integration, Betano’s Bulgarian player base will gain access to Push gaming’s complete catalogue of slots, becoming able to spin the reels on slots such as Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm. 

Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming,  added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. 

“In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”

The agreement builds on an established relationship between Push Gaming and Kaizen, after the pair previously formed partnerships to reach players in Greece, Denmark and Brazil.

Push Gaming entered Brazil earlier this year by securing a provisional license for the nation’s recently-opened online casino market. Hickey hailed the move as a “standout” step in the company’s commercial roadmap.