Push Gaming has secured the latest destination of its European expansion by forming an alliance with Denmark’s state-owned operator Danske Spil.
While hailing the Scandinavian nation as a “key market”, partnering with Danske Spil will see Push Gaming reach a “wider audience” across Europe as the operator’s players gain access to its catalogue of in-house slots.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Danske Spil is synonymous with the Danish market, being the leading operator within the region. This partnership sets a precedent for our growth ambitions, both locally and internationally.
“Players at Danske Spil have come to expect the best titles on the market and can now experience the thrill of our immersive games, bringing our renowned slots to a wider audience.”
Following the partnership, players will be able to spin the reels on established Push Gaming slots such as Razor Shark and Fat Rabbit, as well as the studio’s new releases Razor Ways and Retro Sweets.
“We’re thrilled to once again be able to collaborate with Push Gaming and offer their innovative and exciting games to our player base,” added Simon Hoffmann Riis, Senior Games & Analytics Manager at Danske Spil.
“It’s been almost two years since Danske Spil customers last were able to indulge in fan favourites like Razor Shark and Jammin’ Jars, and until now, Push Gaming has been the primary missing piece in our otherwise impressive content offering.”
“Being a market leader within Denmark means offering our players the biggest and best titles available and finally partnering with Push Gaming again encompasses these goals.”
European growth continues to be a key focus for Push Gaming as this deal adds to a busy period of expansion across the continent for the studio. Last week, the company entered an agreement with Ambassadoribet to reach more players in Georgia.