B2B gaming supplier Push Gaming has directly integrated Betsson’s operations through its own RGS, further strengthening its partnership with the existing client.
The extension of the agreement with the operator is set to streamline the delivery of Push Gaming’s content and will provide Betsson’s 20-plus brands with all of the slot supplier’s releases.
Among the games available to players across the operator’s substantial estate include titles such as Jammin’ Jars 2, Fat Drac and the upcoming Fire Hopper, enhancing the supplier’s presence across a variety of markets.
Commenting on the development, Fiona Hickey, head of sales at Push Gaming, explained: “Having a high-profile partner such as Betsson make the switch to our platform is a milestone for us. This will allow us to ensure the refined service provision that it expects and aligns perfectly with our forward-looking growth ambitions.
“The player base available to us through this relationship cannot be understated – it hugely strengthens the exposure for our player-favourite content.”
Active in 18 jurisdictions, Betsson lauds its products as one of the “strongest” and “most diverse” offerings in Europe. As a result of this direct integration, Push’s content will continue to augment the operator’s slot portfolio with its player-first ethos.
“We’re rightly proud of the foundations we’ve built at Betsson and the way in which we provide our services to our loyal players,” added Paul Malt, head of games at Betsson. “Having the likes of Push Gaming’s titles on our brands only furthers that provision.
“It makes sense to streamline the supply of games directly and we’re looking forward to bringing more of the best in igaming content to regulated European markets.”
The announcement comes on the back of a “hugely successful” year for Push Gaming, having extended its partnership with Hero Gaming after reaching a new content distribution deal.