Push Gaming hails Interwetten deal as ‘perfect opportunity’ for growth

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Push Gaming has expanded the presence of its proprietary slot portfolio after unveiling a partnership with Interwetten.

The deal looks to further expand engagement for the operator as it taps into Push Gaming’s key games, including Cats of Olympuss and the martial arts epic Big Bam-Book, alongside long-standing titles such as Wild Swarm and Razor Shark.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Interwetten is a name synonymous with the highest quality offering for players worldwide and so naturally, this is an important partnership for Push that mirrors our long-term ambitions.

“We have a growing library of diverse titles that continues to get stronger with each release and this latest commercial development presents the perfect opportunity to invigorate that even further.”

Underlining the potential of the deal, the Cats of Olympuss title was awarded SlotBeats’ ‘Slot of the Week’ title when it was launched at the start of September. 

The launch on the operator’s main platform will soon be followed by a rollout on all its current brands.

Mario Bilic, Director of Product Management CRM & Content at Interwetten Group, added: “Push Gaming’s content needs little introduction to slot enthusiasts. The quality and choice it delivers to our entertainment-hungry players is unrivalled and makes for the perfect addition to our casino lobbies.”

It comes following C-Level changes at Push Gaming, after the firm announced a reorganisation of its executives team with the appointment of Andy Bentley as Chief Operating Officer.

In addition, Co-Founder Winston Lee has become Co-CEO, a position he will share with current CEO James Marshall.

Bentley has previously worked with the igaming supplier on several strategic projects over the past six months. He also brings experience from working with brands such as Ladbrokes, Genting and the Gauselmann Group.

“I’ve thoroughly enjoyed my time consulting with the incredible team at Push so far and I’m honoured to have been offered the opportunity to take on such an exciting permanent role,” commented Bentley at the time of his appointment.

“Push Gaming is a brand that I have long admired and is a company with fantastic scope for future growth- so I’m thrilled to be a part of that mission. Exciting updates are currently being rolled out, and we have more big plans in store as we approach the end of the year and enter 2025.’’