Leading casino content supplier Push Gaming is to supply its game library to new casino brand Wheelz, after the two sealed a distribution deal.
Tony Kjaldstorm, Chief Commercial Officer at Rootz, which operates the Wheelz casino brand, said: “Wheelz is another of our state-of-the-art brands that focuses on a slick, seamless operation offering a wide selection of market-leading games, that’s why we had to have Push Gaming titles for our players.
“We’re looking forward to seeing how our players react to yet more engagement from this new game selection. Wheelz with Push Gaming is everything that a modern casino should offer.”
Operating under an MGA licence, Wheelz is the third casino brand from the Rootz stable and it is now offering hit Push titles such as Land of Zenith and Wheel of Wonders, and will also welcome upcoming games, including Dinopolis.
Christine Parkhill, Head of Account Management at Push Gaming, said of the deal: “While we can already count Rootz as a valued partner with its other operations, Wheelz is a brand that aligns nicely with our own ambitions.
“Its gamified loyalty scheme and intuitive UI puts players first, which is just how we position ourselves as a company, so Wheelz is exactly the right kind of site for our unique game selection.”
Screen icon David Hasselhoff has been recruited as a brand ambassador for Wheelz, lending his name to the loyalty scheme feature, Hoff’s Extra Wheel, which can pop-up randomly during play on any game.