Radi8 has revamped its loyalty system to upgrade its cross-game engagement feature.
The upgrade, which is said to bring a more ‘intuitive’ experience to players and their engagement across all Radi8 games, has been relabelled as Edge and will replace Radcoins as Reward Coins and introduces on-demand free spin capabilities.
Peyman Zadeh, director of products, explained: “Rad+ began as an ambition to bring something new to slot players that was beyond gimmick. It was a vision to empower players with choice and diversity in how they bet and win.
“During the process, we’ve done a lot of analysis on player behaviour and are now in the exciting stage of cranking up the changes and dial into what the player desires.
“The idea is to not only give players the edge on how they seek wins and rewards, but to also give casinos the edge in bringing something new and innovative to offer their players. We’re excited to continue this vision through to bigger and better things.”
Rad+ was first introduced at the end of 2018, and successfully kept more than tens of thousands of players engaged with its Radcoins, Free Spin and Wild Boosters, Loot Boxes and Level Up milestone journey.
Players using Edge can access their Reward Coins, Level Up status, and season rewards across all Radi8 games, at any time.