Yggdrasil‘s YG Masters program has added another exciting studio to its growing roster, in the form of US-based games developer Reel Life Games.
Through the Masters program, Reel Life Games gains access to Yggdrasil technology to develop content and use the supplier’s extensive operator network to boost distribution.
Yggdrasil’s Game Adaptation Tools & Interface technology – known as GATI – powers the program, giving partners access to a preconfigured, regulation-ready development toolkit to design games.
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “Reel Life Games has a vision that matches our own – to create games that people love to play. This makes them the ideal partner and we are excited about them joining the YG Masters program and using GATI to take their business to new heights.
“We pride ourselves on partnering with global studios with local expertise such as Reel Life Games as this gives us a 360-degree perspective on player preferences. As a result, the games created via YG Masters appeal to a wide demographic of international players.”
Recently founded by veterans of the US land-based casino sector, the Chicago-based Reel Life Games has a vision to deliver novel, entertaining experiences to players around the world.
Andy Kniaz, CEO of Reel Life Games, added: “We are incredibly pleased to partner with Yggdrasil to launch our forthcoming titles.
“The YG Masters program and their established GATI technology will help us focus on creating great games while we scale our business through their amazing distribution network and attractive promotions. We are a company looking to rapidly enter new markets and Yggdrasil offers us industry-leading support and an accelerated timeline for growth.
“We couldn’t be happier to join the program,” said Kniaz.