ReelPlay has taken its partnership with Relax Gaming “to the next level” by agreeing to become the latest Silver Bullet aggregation partner.
The studio joined forces with Relax Gaming in 2019 to access the latter’s network of affiliated operators through its Powered By Relax aggregation scheme.
Following over five years of “close work with the Relax team”, ReelPlay has enhanced the collaboration by joining the Silver Bullet aggregation service.
The extension will provide ReelPlay additional commercial support as well as contractual efficiencies such as “unrivalled speed to market” and access to players in “popular and emerging markets”.
Nicholas Hammon, Aggregation Business Director at Relax Gaming, stated: “ReelPlay have been a trusted aggregation partner of Relax for many years now and we’re truly excited to take it to the next level as they join our Silver Bullet programme.
“We look forward to sharing their fantastic portfolio of games with leading operator partners worldwide.”
Over the years the collaboration has resulted in over 70 collaborative game releases, including El Dorado Infinity Reels and Hypernova Megaways, as well as some of Relax’s first Dream Drop games such as Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drop.
The first game set to be released under the Silver Bullet deal has been announced as Pay Pig 10K WAYS will hit casino lobbies on 17 October.
David Johnson, CEO at ReelPlay, said: “We are absolutely delighted to put pen to paper on an extended deal with Relax. We look forward to continuing our close work with the Relax team which has grown considerably since 2019 and leveraging our mutual strengths to extend the reach of ReelPlay games, and indeed those of close partner studios delivered by ReelPlay, to Silver Bullet operators.”