Reels.io has launched a new coin-based loyalty system, powered by Vegangster.
Known as Reels Points, players can earn coins by playing casino games or placing bets, which can then be redeemed in the Vegangster-powered Lootbox Shop.
Alternatively, players can accumulate their coins in anticipation of Reels.io launching $REELS, a publicly traded cryptocurrency.
Michael Oziransky, Chief Product Officer at Vegangster, commented: “Reels.io is the kind of brand that pushes a system to its limits, which is exactly why we wanted them as the first deployment.
“They are running the points layer and the Lootbox Shop now, with in-game spending and a token conversion already mapped out. What works for them sets the bar for the version we roll out across the rest of our network.”
Vegangster noted that the loyalty system will be offered to ‘select partners’ before being offered to all of Vegangster’s clients.
Vegangster ramps up Shared Luck Partnership
Alongside powering Reels.io’s loyalty system, Vegangster recently announced an extension of its partnership with Shared Luck to include a player-led jackpot.
When players opt in, a portion of their wager is contributed to a shared prize pool, which they then have the chance to win. According to Vegangster, 25% of players on the Shared Luck platform have chosen to join the system.
Vegangster first began working with Shared Luck in December 2025 to provide its operator partners with access to JackpotX, which allows operators to configure several jackpot tiers, define custom triggers and adjust campaign parameters.
On the latest update, Oziransky said: “What stands out with JackpotX is flexibility. Operators can run multi-brand jackpots and tailor how they work, with real-time performance visibility. This made it easy for us to use a player-funded approach and boost engagement without additional operator spend.”