UK-based omni-channel gaming provider Reflex gaming has partnered with Illinois-based platform ODDSworks with the aim to expand to the US market.
The collaboration will see two new online games launched in four states, initially, to be released early next year.
“We are pleased with our success in the European markets, to date,” said Mat Ingram, CPO at Reflex Gaming. “We have decided to focus our next phase of growth in the US market because we share cultural similarities with the States, therefore, our games will be easily transferable.
“We recognised that the US market is highly complex, with each state having different rules and legislations. ODDSworks will bring much-valued knowledge and experience to our collaboration.”
With its game title Moley Moolah, Reflex Gaming broke into the market in November 2020 in partnership with Yggdrasil, shortly followed by the release of Desperate Dawgs, launched exclusively with William Hill. Since then, the provider has released titles including Sea God and Krazy Klimber.
Larry DeMar, president at ODDSworks, also commented on the partnership: “Reflex Gaming has built a solid reputation in the European gaming markets. We know they will supply quality gaming content, which will be a big hit with our players in the States.”
Also established in 2020, ODDSworks provides games to legal and regulated gaming jurisdictions in North America. Having agreements with most online operators, the company intends to grow into the complete US market as it expands to new states.
“We are proud to bring the best of breed RGS platform to the United States online gaming market,” added ODDSworks CEO, Shridhar Joshi. “Combined with ODDSworks’ content, this feature-rich, long-running platform has the capacity, speed, reliability and uptime to enable ODDSworks to become a major force in online gaming.”