Rollbit has become the latest crypto casino to enhance the ties between Premier League football and gambling after being announced as Southampton Football Club’s new front-of-shirt sponsor.
Gaining increased brand visibility through the newly-promoted Premier League side, the crypto casino’s logo will be showcased front and centre on the men’s first team shirts as well as around the club’s home stadium, St Mary’s.
Sam Norman, Head of Partnerships for Rollbit, stated: “Rollbit is delighted to announce its latest partnership with Southampton FC following on from their incredible win in the playoff final.
“We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams.
“We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”
The sponsorship deal extends Rollbit’s presence in the sporting world, having previously secured a similar agreement with Seria A football club Napoli as well as FaZe Clan, one of the world’s biggest esports gaming teams.
Greg Baker, Chief Revenue Officer for Southampton Football Club, commented: “We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our official Front-of-Shirt Partner.
“This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”
Rollbit’s first sponsorship with a Premier League side follows a trend of online casino operators, and particularly crypto casino operators, securing agreements with clubs in English football’s top division.
Stake.com has held an agreement with Merseyside club Everton for several years, while BC.Game formed a partnership with Southampton’s fellow promoted side Leicester just last week.
Every recent deal between gambling operators and football sides arrive ahead of an voluntary ban on front-of-shirt gambling sponsorships set to be placed on Premier League clubs at the end of the 2025/26 season.
Upon announcing the upcoming front-of-shirt sponsorship ban, former Culture Secretary Lucy Frazer stated: “The vast majority of adults gamble safely but we have to recognise that footballers are role models who have an enormous influence on young people. We want to work with institutions like the Premier League to do the right thing for young fans.”