RubyPlay has initiated a move of Peruvian expansion through a strategic collaboration with LatAm-focused online casino operator Apuesta Total.
The slot developer has extended its reach in the newly regulated Peruvian online casino market by offering a selection of in-house slot releases to the operator. The collaboration hopes to provide “immersive and entertaining” experiences.
Dr Eyal Loz, Chief Product Officer at RubyPlay, commented: “We are excited to collaborate with Apuesta Total and welcome further growth for RubyPlay after a successful period of recent deals in Peru and Latin America at large.
“This partnership presents a great opportunity for us to expand our presence in the rapidly growing Peruvian market and we look forward to delivering our award-winning portfolio of games to Apuesta Total’s players.”
As a result of the partnership, Apuesta Total players based in Peru will be able to spin the reels on curated RubyPlay slots such as Immortal Ways Diamonds, Mayan Cache, Loco Habanero, Immortal Ways Buffalo, Volcano Rising, Native Spirit and Mad Hit Marlin Bonanza.
David Jr Escalante, Head of Casino at Apuesta Total, added: “At Apuesta Total, we are committed to providing our online casino customers with the most high-quality and entertaining gaming experiences.
“Partnering with RubyPlay allows us to achieve this and further enriches our platform with bold and innovative player-focused content like its popular Immortal Ways series that caters to the diverse needs of our players.”
RubyPlay’s latest activity in the Peruvian market follows a swathe of online casino developers that have entered the nation in recent weeks, as the likes of Playson, SYNOT Games and Spinomenal have all gained Peruvian licences recently.