RubyPlay has grown its content reach in Italy as the studio has agreed to a slots partnership with Betsson Group brand StarCasinò.
Through the agreement, RubyPlay’s entire games library will be made available to StarCasinò players on the operator’s online platform, including titles such as Go High Gallina, Immortal Ways Diamonds SE and Diamond Explosions 7s SE.
“We are extremely pleased to introduce the provider, Rubyplay, into our portfolio,” commented Fabio Denegri, Head of Gaming & Sports Italy at Betsson Group.
“With its innovative titles and variety of mechanics, we are confident that Rubyplay will win the hearts of our users, adding significant value to our online gaming offering. We are proud to be the first in Italy to host RubyPlay’s full suite of games, and we’re excited to see how our players engage with these thrilling new titles.”
Over the duration of a month, RubyPlay’s games will be integrated onto StarCasinò, with three titles being added on the online platform every day.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, added: “It’s incredibly exciting to see our full game portfolio go live in Italy with StarCasinò.
“This marks a key moment in RubyPlay’s growth as we deepen our presence in the market with one of the most respected operators. With a strong rollout plan in place and daily new game launches, we’re confident that Italian players will enjoy the rich variety and immersive experiences our games offer.”
Betsson will be hoping that the partnership between RubyPlay and StarCasinò assists its Western Europe operations in 2025.
For the regional segment in the fourth quarter of 2024, the group reported a revenue increase of 26.3% year-over-year to €52.7m (Q4 2023: €41.7m), with operations in Italy continuing to “develop well”.
Betsson is scheduled to publish its financial results for the first quarter of 2025 later this month on 29 April.