Scientific Games has strengthened its OpenGaming ecosystem has it integrates BlueRibbon’s customisable jackpot solution.
As part of the partnership, Kaizen Gaming’s brand Stoixmiman will become the first OpenGaming customer of Scientific Games to utilise the marketing tool with the software to be rolled out with all the Company’s customers in the coming months.
This new partnership strengthens Scientific Games’ OpenGaming, providing partners across regulated markets with the ability to create bespoke jackpots within games via BlueRibbon’s software.
Dimokratis Papadimos, RNG casino manager at Kaizen Gaming, said: “Providing an innovative and wide product range has been our priority, and we wanted to include the customizable jackpot software that BlueRibbon provides into our offering.
“Following a seamless integration through Scientific Games’ OpenGaming, we’ve been in a position to produce a campaign that matches our needs and brand identity. The initial results demonstrate that we are heading to the right direction, with players appreciating the way in which we’ve delivered an improved user experience.”
Combining OpenGaming’s network-level gamification technology with BlueRibbon’s player engagement software is set to provide operators with a powerful solution. The combination is said to increase ‘excitement levels’ within games, boost customer lifetime value and deliver greater brand differentiation with responsible gaming tools available to players.
“The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us,” added Amir Askarov, co-founder and CEO at BlueRibbon.
“Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe.”
Dylan Slaney, SVP Gaming, digital at Scientific Games, expressed the company’s excitement over the deal, he concluded: “Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience.
“Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise.”