Soft2Bet Invest’s strategic innovation fund has topped $100m following a new injection of capital.
In total, Soft2Bet has pledged $50m in fresh funding, which, according to the fund, will allow it to move into the next phase of its journey and increase the reach of its investment.
“Everyone talks about innovation, but we execute it,” commented Uri Poliavich, CEO of Soft2Bet. “Every idea we believe in becomes part of our live environment. That’s how real change happens.”
Soft2Bet Invest was set up by the turnkey solutions provider in July 2024 with the aim of investing in promising iGaming and casual gaming entrepreneurs.
Unlike traditional investment funds, according to Martin Collins, CBDO of Soft2Bet, Soft2Bet Invest is not solely focused on a monetary return on investment.
He told SBC News earlier this month: “What we thought was that rather than it being a transactional relationship, why don’t we utilise our own liquidity and give these start-ups some battle testing. We bring them into our ecosystem, put them in certain markets or certain brands, and see how they perform and allow them to iterate more real time data. That allows them to improve the product.
“Not only that, if they’re a B2B business, for example, it allows them to actually go to the customer with real time data and show them how it’s performed and how it’s taking a particular KPI, for example, and driving it up. We’re trying to really get involved in, use our ecosystem and our expertise in order to really drive these businesses forward faster.”
In particular, Soft2Bet highlighted three projects that have been rolled out across its live operations in the ten months since the fund was created.
These were a new gamification system that creates a “fully immersive” loyalty ecosystem, a transition into producing original slot content and the development of a regional omnichannel solution.
In the second half of 2025, the funds focus will widen to include hyper-localised content for regulated markets, social casino and free-to-play formats, as well as a new selection of gamification tools.