Soft2Bet has launched its online casino inspired by the mechanics of social media, Swiper, in Romania.
In the style of TikTok or Instagram Reels, players will be presented with a feed of short-form video clips that highlight releases, jackpots, and offers.
They will also be able to use their thumb to navigate around the platform, mimicking the “swipe-driven navigation” familiar to users of social media apps.
Entry into the Romanian market follows Swiper’s debut in Sweden last month, and sits alongside Soft2Bet’s established brand in the country, Don.ro.
“Customer experience is our top priority. We know what today’s players want – they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty,” commented Yoel Zuckerberg, Soft2Bet’s Chief Product Officer.
Swiper will feature both sports betting and online casino. Soft2Bet states that its design will be adapted to local player preferences, and promotions will be tied to Romanian events and holidays.
The platform will also be powered by Soft2Bet’s MEGA gamification tool, which aims to enhance traditional gaming experiences with missions, challenges, and quests that promote player engagement.
Zuckerberg concluded: “As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”