SOFTSWISS has strapped in for another year with Rubens Barrichello after the company confirmed the Formula 1 legend will continue as its Non-Executive Director in Latin America.
Barrichello joined SOFTSWISS as a Non-Executive Director in Latin America amid SOFTSWISS’s attempt to ramp up its presence in Latin America, and more specifically, Barrichello’s native Brazil, ahead of the opening of the country’s regulated online gaming market.
SOFTSWISS noted that since the beginning of the pair’s relationship, it has enhanced its presence in Brazil from one representative to a dedicated team. Meanwhile, total bets and GGR in Brazil have grown by 65% and 64%, respectively, from Q1 2025 to Q1 2026.
Barrichello, who had an 18-year Formula 1 career spanning teams such as Ferrari, Brawn and Williams, commented: “I am pleased with our productive partnership. In our third year, our focus is on continuing to build on what we have started. I look forward to helping the team engage partners through racing experiences – it’s a way to share something personal while building real connections.”
According to SOFTSWISS, the company has aligned its goals for 2026, and is seeking to harness Barrichello Motorsport’s background by focusing on increasing the speed of delivery and improving productivity.
Ivan Montik, Founder of SOFTSWISS, commented: “As a lifelong racing fan, I know that in business, just like on the track, milliseconds can define success. Speed and precision matter even more over long distances. This is exactly what Rubens inspires in our daily work. It is this mindset that has helped shape our position in the industry and will continue to drive us forward.”