iGaming technology provider SOFTSWISS has noted the strong results of its recently implemented referral system.
Built into its casino platform, the system allows players to generate a referral code to share with others in return for receiving a bonus from an operator.
According to SOFTSWISS, its operator partners have acquired over 6,000 players in the first month since launch, while reducing acquisition costs by over €1m.
Suren Vardanyan, Head of Sales at SOFTSWISS Casino Platform, commented: “For operators, the value goes beyond cost savings. Referrals add an effective word-of-mouth channel that works alongside existing marketing. A player who joins on a friend’s recommendation already trusts the brand and is more likely to stay and deposit.”
SOFTSWISS noted that in the most successful example, an operator generated up to 6% of total site traffic through referrals alone.
Operators set out their own reward conditions, such as bonus amounts for registration and deposit and wagering requirements.