SpinOro’s content portfolio has received official certification for the Swiss iGaming market.
Following the decision, the company went live in the European nation via a trio of partnerships with Swiss iGaming brands.
SpinOro made its debut in the market with 7 Melons, the digital arm of Grand Casino Barn. This was followed by similar partnerships with Swiss Casinos, a longstanding member of the Swiss gaming market, and Swiss4Win, the online extension of Casinò Lugano.
On the expansion, SpinOro’s COO, Jeff Letlat, commented: “Switzerland is a market that rewards precision. That applies to everything from compliance to gameplay design. Our Swiss partners each serve a distinct audience, and we knew we couldn’t succeed here by pushing out the same content across the board.”
The trio of deals follow further expansion for SpinOro across the Balkans. Last month, the company confirmed that it had agreed partnerships with casino brands across Serbia, Romania and Greece.
In Serbia, SpinOro partnered with MaxBet, while NetBet and Maxbet.ro were the platforms of choice for SpinOro in Romania. Meanwhile, in Greece, the developer linked up with Novibet.
A tailored approach
According to SpinOro, the studio tailored each of its three launches with the demographic of the platforms.
For 7 Melons, SpinOro stated that it sought to balance familiarity with high-production, choosing to use titles such as American Fortunes and Stardom.
Given its long history with the Swiss market and broad demographic, SpinOro aimed to provide a “genre-spanning mix” of games for Swiss Casinos, including the likes of Shaman’s Gold and Alice Slot.
Finally, SpinOro said that its focus for its most recent partnership with Swiss4Win focused on blending classic slots with modern bonus mechanics.
“What worked was understanding each platform’s strengths and building around that. From mechanics to themes to launch pacing, we approached every rollout as a bespoke effort—and the early traction is a strong signal that the strategy is working,” added Letlat.