SPRIBE has been announced as the Official Crash Game Partner of one of Italy’s most successful football clubs, AC Milan.
As a result of the partnership, SPRIBE’s flagship crash game Aviator has also been named as AC Milan’s Official Crash Game.
Said to offer “new opportunities for entertainment and a closer connection to the Rossoneri world”, the sponsorship agreement is already underway with SPRIBE supporting the seven-times UEFA Champions League winners.
Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways.
“Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”
Since its launch in 2018, Aviator has garnered over 42 million monthly active players globally, making it one of the most popular crash games in the igaming industry.
David Natroshvili, CEO of SPRIBE, added: “We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organisations and sports teams, like this agreement with AC Milan.
“This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.”
The move sees SPRIBE continue to establish itself in the sporting world, adding to a number of sports sponsorships formed by the brand in recent months.
Towards the end of last year, SPRIBE formed an official partnership with the UFC and has since formed several partnerships with the MMA promotion’s fighters, including Johnny Walker and Merab Dvalishvili.