SPRIBE has continued the evolution of its UFC collaboration, agreeing a new deal with social media content creator and UFC interviewer, Nina Drama.
Drama has brought a different perspective on fight week interviews with UFC stars, asking them a wide variety of questions about things other than fighting.
Giorgi Tsutskiridze, CCO at SPRIBE, commented: “We are thrilled to welcome Nina Drama to our growing roster of brand ambassador partners, and to be able to directly engage with her large and loyal fan base through some truly unique creative campaigns.
“Nina has captivated audiences with her sharp humor, confident charm, and unfiltered interview style — a perfect match for the high-energy world of Aviator.
“We are really excited about the campaigns we will be launching with Nina – they will hit different, for sure, but we expect them to have a strong impact and introduce even more people to the thrills and spills the Aviator provides.”
She joins a growing list of ambassadors for Spribe, alongside Merab Dvalishvili and Alex Pereira, who will both feature in the upcoming UFC320 Pay-Per-View.
At the heart of the partnership is the ambition to tap into the growing Millennial and Gen Z demographic shared by Aviator and Nina.
It also aligns with SPRIBE’s multi-year, multi-million-dollar marketing partnership with the UFC, which sees the Aviator logo and branding appear inside the famous octagon at Fight Night and PPV events.
Nina Drama, social media influencer and Aviator ambassador, added: “Playing Aviator is so much fun and I know my audience will love it too! UFC stars Merab Dvalishvili and Alex are also ambassadors and I know together we will make fun, relatable and viral content while also promoting Aviator.”