SPRIBE has deepened the presence of its flagship crash game Aviator in the sporting world by forming an alliance with the parent company of the WWE and UFC, TKO Group Holdings.
The sponsorship agreement will hope to continue building SPRIBE’s established audience by featuring Aviator’s logo on the Octagon canvas at every UFC event worldwide.
Nicholas Smith, VP of Global Partnerships for TKO Group Holdings, commented: “We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE. Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences.
“Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”
The partnership also includes integrated social media campaigns and exclusive premium hospitality experiences. The WWE will highlight Aviator branding during select marquee events, aiming to increase the game’s exposure to audiences worldwide.
Aviator is SPRIBE’s leading product and one of the most popular crash games on the planet. The game has en established position in over 60 countries, with over $14bn worth of wagers placed on the game globally in December alone.
Furthermore, the collaboration have indicated potential for future activations, such as cross-promotions, content integrations and co-branded campaigns.
The UFC has previously partnered with the igaming provider in 2023, when they signed a similar agreement to sport the SPRIBE logo at select UFC Pay-Per-Views and Fight Nights. The supplier has also formed agreements with fighters from the UFC, including Merab ‘the Machine’ Dvalishvili.