Swintt has grown its marketing team, naming Martina Muscat as Marketing Manager.
In this role, Muscat will be responsible for the promotion of Swintt’s upcoming game launches, including its Premium, Select and Elysium Studios titles, in addition to future messaging from the slots developer.
“I’m really excited to be joining Swintt as the new Marketing Manager at what is an incredibly important time for the brand,” commented Muscat.
“With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.
“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold.
“Couple that with a great company culture that’s both ambitious and collaborative, and it’s the exact type of environment where I can do my best work.”
Muscat brings significant iGaming marketing experience to Swintt, having previously worked for IGT as a Marketing Specialist, in addition to spending over six years at Play‘n GO as an Online Marketing Coordinator.
David Mann, Chief Executive Officer at Swintt, added: “We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward.
“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she sees the opportunities and is already thinking about how Swintt can capitalise.”