The National Football League and Aristocrat Gaming have signed an exclusive multi-year slot machine licensing agreement.
Under the terms of the deal, Aristocrat will have an exclusive global licence to build land-based NFL-themed slot machines as well as a non-exclusive licence for virtual sports games, marking the first deal of its kind for the NFL.
Moreover, the partnership will provide the league with an opportunity to further drive fan engagement through a new gaming experience.
Commenting on the development, Rachel Hoagland, vice president, gaming and partnership management, NFL, said: “The world of casino gaming is transforming, and the NFL is thrilled to be teaming up with Aristocrat Gaming, with their proven track record in slot machine innovation and commitment to responsible gaming.
“Today’s slot machines offer engaging experiences akin to popular video game consoles that our fans adore, and we believe with Aristocrat’s vision, we can bring that exciting gaming experience to fans on the casino floor looking to show their love of football.”
The NFL-themed slot machines, which will offer fans the ability to customise their experiences based on their favorite teams, are expected to hit casino floors during the 2023 NFL season.
“At Aristocrat, we are changing the game. In that spirit, we are thrilled to enter this agreement with the NFL, whose similar mission made this a natural partnership,” added Hector Fernandez, president of Aristocrat Americas and EMEA.
“Fans worldwide love watching the NFL, and casino players worldwide enjoy Aristocrat games. This agreement presents a new opportunity to reach tens of millions of NFL and Aristocrat fans with exciting new entertainment options on the casino floor and beyond.”
Additionally, the NFL recently announced the launch of an extensive, integrated league-wide responsible betting public awareness programme, Responsible Play, which shares information about safe betting tools and resources.