Tipico has boosted its content offering in Germany through a new strategic partnership with PopOK Gaming.
As a part of the collaboration, PopOK Gaming’s content portfolio will be integrated into Tipico’s platform in Germany.
PopOK described the deal as an ‘important milestone’ for both companies as they seek to share the studio’s game development expertise with Tipico’s standing in the German market.
Tipico is one of the market leaders in Germany’s sports betting and gaming market, generating revenue of €1.3bn in 2024.
However, PopOK warned of the challenges facing the German market as the sector continues to adapt to the impact of the State Treaty on Gaming 2021 (GlüStV), which implemented new rules regarding monthly deposit limits for online casinos, as well as a 5% stake-based tax on online operators.
Karen Gulkanyan, Chief Executive Officer of PopOK Gaming, commented: “Germany is not an easy environment, and that’s exactly why this cooperation matters. It reflects years of steady work behind the scenes and marks a point where PopOK Gaming is ready to operate alongside the most established names in Europe.
“We don’t treat partnerships as boxes to tick. Working with Tipico is important to us because of who they are in the German market and the standards they operate by.
PopOK added that the partnership lays the foundations for the developer to cultivate partnerships across Europe’s regulated markets.