TotoGaming has secured a two-year sponsorship agreement with Romanian football club CFR Cluj following its recent entry into the local market.
The online casino and sports betting operator entered Romania earlier this year, but this deal marks its first partnership in Romanian sports. It has previously entered sponsorship agreements with five football clubs in its home nation of Armenia.
Harutyun Vardanyan, CEO of TotoGaming, commented: “This collaboration was anticipated. Supporting the development of sports and promoting a healthy lifestyle have been core principles of TotoGaming from the beginning.
“CFR Cluj exemplifies these championship values. The club, with its 100-year history, knows what it takes to become a champion.”
TotoGaming’s collaboration with the eight-time Romanian football champions has begun for the 2024/25 season and will continue across two full seasons.
The deal enhances the ties between online casino operators and football, with several brands recently forming agreements with Premier League sides before the 2024/25 season began in August.
Leicester City formed an agreement with BC.Game and Southampton FC partnered with Rollbit – with both clubs agreeing to sport each crypto casino’s branding in front-of-shirt sponsorships.
Each deal between gambling operators and football sides arrive ahead of an voluntary ban on front-of-shirt gambling sponsorships set to be placed on Premier League clubs at the end of the 2025/26 season.