Pragmatic Play is expanding the reach of its casino games through a partnership with iGaming aggregator Vyking.
The deal will allow partnered operators to activate the supplier’s full game suite of titles on Vyking’s aggregation solution through a single technical integration, “reducing time to market and lowering development overhead”.
Operators will be able to “focus on player experience while managing content centrally alongside other studios”, according to Vyking, as well as “streamlined reporting, improved operational efficiency and a unified content roadmap across regulated and crypto-first environments”.
Florian Klimka, Chief Product Officer at Vyking, stated: “Pragmatic Play is a reference point for casino content in this industry. Its titles perform consistently across markets and player segments.
“Adding the full suite allows operators to roll out this content faster, manage it more efficiently, and keep their casino offering competitive without increasing technical complexity.”
Vyking added that its game aggregation provides operators with a space to manage studio content, monitor performance and access real-time analytics and retention tools for “faster content launches, deeper player engagement, and scalable growth while keeping operational complexity low”.
Back in January, following Vyking’s content partnership with the games studio Yggdrasil, Klimka provided insights to iGaming Expert about the thought process behind having ready-to-go content from suppliers on its platform.
Klimka stated: “The strategy is about accelerating launch timelines while ensuring operators go live with a competitive content mix from day one. Ready-to-go content reduces complexity at launch and gives operators immediate access to proven titles that support early traction and growth.
“At the same time, our role as an aggregator goes beyond simply providing content. Vyking Aggregation acts as a central pillar of an operator’s content strategy, combining high-quality games with the product and intelligence infrastructure needed to support long-term performance.
“This allows operators to start with a strong aggregation foundation while retaining a clear path to deeper content control and differentiation as they scale.”