White Hat Gaming has bolstered the content in its distribution network, signing an agreement with Aspire Global’s Pariplay igaming brand.
Pariplay content includes titles from its Wizard Games studio, as well as additional releases ‘from a wide range of other vendors’, and will be distributed to White Hat via its Fusion platform.
Fusion currently includes 12,000 games, together with conversion, retention and tool mechanics, designed to assist operators with player engagement and entertainment.
Michael Waterfield, VP Commercial at White Hat Gaming, said: “Pariplay’s wide-ranging content, in addition to its engagement tools, has proven to be very popular across numerous markets and it’s a boost to be able to enhance our platform by offering it to our operator partners.
“We see this initial deal as being only the start of a long and fruitful partnership as both parties continue to make major inroads into regulated markets across the world.”
The agreement is Pariplay’s second igaming content contract this month, following on from a Switzerland-focused partnership signed with Grand Casino Bern last week.
For White Hat, the deal follows on from White Hat Studios’ agreement with DraftKings, which saw delivery of its slots, jackpot slots, and RNG table portfolio across multiple US states.
Signed at ICE London last month, it will see White Hat deliver Pariplay’s content across its operator network, specifically its non-US partnerships within ‘core markets’.
There is also potential for the arrangement to be extended to other international territories, including the Ontario market, whilst for White Hat the deal bolsters its igaming platform offering of over 3,000 games from 120 providers.
Andrew Maclean, VP Sales at Pariplay, remarked: “White Hat Gaming has a similar business style to Pariplay. It is agile, fast-moving, and expanding at a rapid rate in similar markets to us, with a strong core business in Europe and with similarly strong ambitions across regulated North America.
“To sign such a major deal at ICE London was a great moment for both parties, and we look forward to working closely with such a major content provider.”