The content division of White Hat Gaming, White Hat Studios, is set to debut its Deal or No Deal slots title to players in the US via a partnership with content producer and distributor Banijay Brands.
Under the terms of the deal, White Hat Studios is also due to announce other brands it’s set to offer to US audiences nearer the title release dates.
Commenting on the development, Andy Whitworth, CCO at White Hat Studios, said: “We’re incredibly excited to unveil Deal or No Deal in the US, which promises to resonate massively within this new market. We look forward to launching Deal or No Deal slots, jackpots, fullhouse and RNG table versions using this great brand.”
Moreover, the upcoming launch will see other branded titles from White Hat Studios’ portfolio also go live in the states such as Ted, Beavis and Butthead, Sausage Party and Worms.
“White Hat Studios has done a fantastic job to date with their plans to introduce the best content from the UK to the US for a new audience,” added Lex Scott, commercial director, gaming and gambling at Banijay Brands. “We feel Deal or No Deal is in very safe hands with them and will be exceptionally popular with the US players due to the huge popularity of the brand stateside.
“The slots game-style perfectly replicates the excitement of the actual show and we’re confident that will appeal massively to these new players, given how successful it has proven to be in Europe.”
Part of international content producer and distributor Banijay, Banijay Brands controls the brand licensing rights to IP including Deal or No Deal, MasterChef and Black Mirror.