Yggdrasil branches out further in UK iGaming market with 32Red

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Yggdrasil branches out further in UK iGaming market with 32Red
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Yggdrasil has continued to grow its presence in the UK iGaming market after agreeing to a content partnership with the operator 32Red.

Through the deal, Yggdrasil’s selection of games will be made available to 32Red players, including titles such as Trickstar Spins and Golden Fish Tank Party.

Content from the supplier’s list of YGG Masters studio partners will also be available on the FDJ United Group brand’s game library, such as Max Elements, Thor 7×7 and Burning Riot.

Some Yggdrasil titles now part of the 32Red portfolio will also include game engagement mechanics such as GigaBlox and MultiMax.

“At 32Red, we have a mission to thrill our players with the most exciting gaming experiences the industry has to offer, so having Yggdrasil’s substantial portfolio of slots at our disposal matches that goal,” commented Allana Hart at 32Red.

“We can now offer a considerably stronger choice for visitors to our casino, and we’re confident that provision will only strengthen in the future thanks to this partnership.”

Yggdrasil’s partnership with 32Red sees the company continue to branch out across the UK iGaming market, as over the past few months, the supplier has also secured deals with the operators Bally’s and Rank Group.

Jose Simon, Chief Commercial Officer at Yggdrasil, added: “32Red is one of the biggest names in the UK space and having our content in their casino is a considerable boost to our UK ambitions.

“2025 is set to be a notable year for Yggdrasil as we continue to drive our growth on several fronts, and partnering with established brands in key markets will be a core component of that.”

Yggdrasil is also continuing to grow its list of YGG Masters studio partners, as last month, the company added the studio DreamSpin to its partnership portfolio.

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