Yggdrasil has its sights on broadening its reach across the Bulgarian iGaming market after agreeing to a new partnership with alphawin.
The deal gives the operator’s players access to titles from the slots supplier as well as from independent studios that are part of its YGG Masters and YGG Champions programmes, facilitated by EGT Digital.
Yggdrasil’s latest deal further strengthens its presence in the Balkans and grows the reach of its content across the region, following recent partnerships in Croatia, Romania and Serbia.
Olga Degtiareva, Regional Manager at Yggdrasil, stated: “The Balkans is an increasingly important market for Yggdrasil. The region continues to mature, presenting significant opportunities for growth, and establishing a strong presence across individual markets is a key part of our strategy.”
“We’re delighted to partner with alphawin and bring our portfolio to even more players in Bulgaria. We look forward to building on this partnership and further strengthening our position in the region.”
Games that alphawin’s online casino customers can play include Valley of the Gods, Raptor 2 DoubleMax, and Multifly!2 MultiMax, with additional releases set to be added over the coming months.
Radoslav Milanov, Head of Casino at alphawin, added: “As one of Bulgaria’s most popular online casinos, our mission is to provide players with a complete gaming experience and access to top-quality content.”
“Partnering with Yggdrasil is a natural fit with that ambition. Its strong portfolio of games, combined with Yggdrasil’s BOOST promotional tools, will help us drive player engagement, deliver an even more compelling experience and further differentiate alphawin in the Bulgarian market.”
iGaming across the Balkans was a topic of discussion last month between iGaming Expert and Yggdrasil Regional Manager, Paulina Ostrzycka, and why it is high on the slot studio’s agenda.
Ostrzycka said: “We are continuing to expand there. Recently we went live in Croatia with Admiralbet, and then we strengthened in Serbia alongside them.
“In addition, we have gone live with Betano in Romania, which is one of the biggest operators in the country. The plan is to also expand with them in Serbia and Croatia.
“In general, this region is important for us, and we are trying to connect with the biggest operators in this market and then keep engaging with players.”