Yggdrasil’s roster of slots is set to gain exposure through multiple casino brands across the UK after the provider signed a deal with Rank Group. 

Following the partnership, players across Rank Group brands such as Grosvenor Casinos and Mecca Bingo will gain access to Yggdrasil’s proprietary slot releases, as well as titles from the studio’s third party programme YGG Masters. 

Jose Simon, Chief Commercial Officer at Yggdrasil, said: “In any market, large or small, success is often influenced by the partners you choose to collaborate with. 

“The Rank Group offers us an incredible opportunity to grow our market share in a competitive jurisdiction with a leading operator, and we couldn’t be more pleased with this partnership.”

As a part of Yggdrasil’s content offering, more players in the UK will be able to spin the reels on slots such as Max Elements GigaBlox and Trickstar Spins, alongside legacy titles Valley of the Dead, Golden Fish Tank and the Vikings series.

Rank Group’s online casino offering in the UK will also be bolstered by slots from the YGG Masters portfolio, including titles from Yggdrasil’s partner studios such as Jelly, HungryBear Gaming and Peter & Sons.  

Nolan Frendo, Casino Games Manager at Rank, added: “Yggdrasil needs no introduction as a creator and distributor of truly great content, and we pride ourselves on being able to attract the best games from the biggest names in the industry for our players.

“Yggdrasil fits that bill, and this deal sees us bring a huge amount of established and proven content to our online casinos.”