BGaming has formed an alliance with Flutter Entertainment’s Adjarabet brand to strengthen its position in the Armenian market.
The strategic partnership will see BGaming’s entire collection of slot titles hosted on Adjarabet’s Armenian online casino, with plans to add the operator’s Georgian platform to the deal “soon”.
Marina Ostrovtsova, CEO at BGaming, stated: “We are delighted to enter Armenia in partnership with major operator Adjarabet. We have collaborated to curate a competitive proposition that we are confident Adjarabet’s players will resonate with, during what is a significant period of growth for the Armenian market.”
As a result of the collaboration, Adjarabet’s Armenian player base will be able to spin the reels on BGaming slots such as Burning Chilli X, Fruit Million and Bonanza Billion.
Avto Oboladze, Gaming Director at Adjarabet, added: “We are pleased to partner with BGaming and bring some of its memorable portfolio to our players. BGaming’s titles are recognised worldwide and we are pleased to release them on our platform.
“We look forward to expanding this agreement further by supporting BGaming with its entry into Georgia in the near future.”
BGaming’s Co-Chief Product Officer, Julia Aliakseyeva, recently spoke with CasinoBeats about one of the studio’s latest innovations in player engagement, the B-Rush Challenges tool.