BetMGM has launched its Detroit Red Wings Slingo at BetMGM Casino in Michigan, a title that leverages branding from the hockey franchise.
Coming off the back of a multi-year partnership between BetMGM and the Detroit Red Wings signed in October 2020, the game – which was built with BetMGM partner Gaming Realms – uses the traditional 75-ball Slingo format to allow players to match numbers on the five-by-five grid and move up the pay ladder.
“Detroit Red Wings Slingo appeals to die-hard fans of this great and historic hockey franchise, and we’re glad to be able to connect our players in Michigan to their favourite team,” remarked Oliver Bartlett, Director of Gaming at BetMGM.
“Thanks to our great partners in the Red Wings and Gaming Realms, we’ve added this exclusive Slingo experience to our market-leading portfolio of more than 500 games.”
The deal between the sports betting and igaming operator and the Red Wings includes an on-ice BetMGM logo at Little Caesars Arena, venue signage, fan promotions and a sponsored presence on the team’s digital platforms.
Additionally, through the BetMGM Stats Module on the District Detroit mobile app, fans and bettors receive the latest odds and player statistics.
Craig Falciglia, Director of Business Development at Gaming Realms, added: “We are delighted to continue our partnership with BetMGM and to build upon the momentum we’ve created in Michigan, the second state to offer our games.
“We look forward to working with BetMGM to welcome Red Wings fans to our Slingo games.”