Online gambling content publisher Yggdrasil Gaming has agreed a Strategic Affiliate Partnership deal with Game Lounge.
As part of the deal, Game Lounge will manage the commercial elements of Yggdrasil#s affiliate site, Yggdrasil Casino, which shares official insights about all the titles in Yggdrasil’s games portfolio such as slot RTP, default bet size, max wins, bet ranges and slot volatility.
Fredrik Elmqvist, CEO of Yggdrasil, said: “Our partnership with leading affiliate company Game Lounge will strengthen our affiliate site, Yggdrasil Casino, by expanding our capabilities with a world-class affiliate sales team and SEO talent. We are strong ambassadors in playing to each other’s strengths and this deal demonstrates just that.
“Our gaming expertise combined with Game Lounge’s lead generation skills will enable us to bring a truly unique asset to the affiliate space, including unique game IP to customers and operators alike.”
Game Lounge will use its SEO ‘expertise’ to ensure that Yggdrasil’s games and content reach an even wider audience of players.
Jonas Cederholm, founder of Game Lounge, added: “We are thrilled to partner with such a strong supplier as Yggdrasil and to help them further push their brand and exciting games portfolio. With their unique products and our vast knowledge and access to numerous markets we are certain this will be a successful collaboration benefiting all parties.”