“We operate in a fast-paced, highly competitive industry,” explained Martin Clarke, director of product management at Digitain who highlighted the company’s focus is on partnering with the best providers on the market.
It’s been a busy month for the casino platform provider after announcing its latest deal with Yggdrasil, which saw the online gaming solution provider’s slot portfolio become available to its global network, and a Spadegaming deal which enhanced its presence in Asia.
Further deals includes linking up with BetShah casino and sportsbook white-label agreements as well as Mediacle and igaming affiliate software MAP, strengthening its ongoing partnership with 1X2 Network, boosting its operator network via ReelINRG link-up, an agreement with Wazdan, and bolstering portfolio with NetGaming.
SlotBeats spoke to Clarke about Digitain’s latest integration with Yggdrasil, the importance of customer segmentation and the increase in slot popularity.
SlotBeats: Digitain has certainly been busy over the past few months! Can you tell us about some of your latest integrations?
Martin Clarke: Yes – you’re right, it’s been pretty hectic. We operate in a fast-paced, highly competitive industry, so our focus, as a team, is on partnering with the best providers on the market to deliver the best product experience for both our partners and their customers.
We’ve worked hard to add some tremendous top-class content and we’re delighted that we can now offer games from Yggdrasil, Kiron, NetGaming, ReelNRG, iSoftBet and 1X2 Network .
We remain determined to do all that we can to become the leader in the industry and we are continually working on expanding our product portfolio even further.
SB: Your recent Yggdrasil integration has been particularly notable, what are your plans together?
MC: I’m glad you feel that way too. Forward-looking brands like Yggdrasil are aligned with the innovative mindset we have here at Digitain, and their growing inventory of games is proven to drive customer engagement. We’ll be working closely with them and sharing insight and information to ensure our offering remains effective.
SB: With more than 3,000 games available via your Casino Engine, how important is customer segmentation?
MC: I’d say that having a one-size fits-all approach just won’t do in this competitive, multi-jurisdictional world. At Digitain, we use real-time data and analytics to deliver a unique customer experience. A real-time approach is key for us, and that’s how we think about segmentation when building out our products.
SB: Have you noticed an uptick in slot popularity over the last few months? Which demographics are they most appealing to?
MC: Yes, the recent popularity from slots is very encouraging. The migration of our operators’ customers from retail to online has been the most interesting, with new acquisitions, in particular, leading the way.
Notwithstanding the progress made, we have more to do. Gamifying the customer experience is at the forefront of our plans over the coming weeks.
SB: Do you think this increased popularity is here to stay, or is it a case of players returning to what they know once we’re back to normal?
MC: I’d say much depends on whether or not the offering is kept fresh and interesting. We’ve all learned over this difficult time that there is an untapped demand for new products and new ways to be entertained. We are currently working on new category creations that we think will really move the needle and drive consumer demand – look out for some more news in the coming months.
