Playson has linked up with Novibet to sign a new content distribution agreement to integrate a selection of the former slot titles.
As part of the deal, alongside a selection of Playson slot titles, such as Pearl Beauty: Hold, Win and Diamond Wins: Hold and Win, and Solar King, the operator will also access the supplier’s integration-free suite of engagement tools.
Blanka Homor, sales director at Playson, said: “Novibet boasts strong commercial potential and impressive growth prospects, so we welcome this partnership and look forward to working with the company.
“Featuring industry-leading promotional tools and a collection of hit games, this deal allows players across Europe to continue enjoying our premium quality offering.”
Furthermore, Playson will extend its reach across Europe, with Novibet’s operations in the UK, Italy, and Greece set to launch the provider’s content with additional EU markets set to follow.
Nick Bachas, chief business development officer at Novibet, added: “We’re thrilled to be integrating Playson’s immersive slot titles, and it’s retention-boosting engagement tools make for a strong addition to our portfolio.
“We feel confident that the studio’s catalogue will continue to attract a wide range of players as we continue to expand into markets across the EU.”