Relax Gaming boosts slot outreach with Playbook Engineering

Deal
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Relax Gaming has enhanced the visibility of its product portfolio across the igaming industry after forming an alliance with Playbook Engineering

Through the deal, Relax Gaming’s range of in-house slot content will become available on Playbook Engineering’s aggregation platform, which can be accessed by the latter’s network of operator partners.

Nadiya Attard, CCO at Relax Gaming, stated: “We want to take our record-breaking content to as wide an audience as possible, and this latest partnership with Playbook Engineering allows us to do just that.

“Playbook Engineering’s platforms and solutions are amongst the very best in the industry, and we are delighted to partner with such an innovative provider that puts the needs of its partners and their players first, which firmly aligns with our ethos.”

As a result of the collaboration, operators affiliated with Playbook Engineering’s aggregation service will now be able to offer their players Relax Gaming slots such as Sloth Tumble, Shark Wash, and Money Cart 3.

Ceiron Jones, Head of Casino at Playbook Engineering, added: “Relax Gaming is a company we have wanted to partner with for a while now, with its rich content library that has made waves throughout the industry and we’re keen to make the most of their games.

“We have also heard wonderful feedback from other brands who have integrated with Relax, and we couldn’t be more excited to take the next step in our growth journey which will be underpinned by industry-leading content.”

The slot supplier’s CPO, Shelley Hannah, recently spoke to SlotBeats about Relax’s venture into the US, while providing a sneak peek into what the studio has planned for 2024.