Pragmatic Play broadens European presence with Casinò Lugano deal

Pragmatic Play has set sights on Swiss expansion after forming an alliance with GAMRFIRST, the online casino arm of operator Casino Barrière Montreux.

Pragmatic Play and Casinò Lugano have signed a content distribution agreement that will witness the former’s titles go live on the Swiss-facing operator’s platform Swiss4Win.

Under the terms of the agreement, an assortment of Pragmatic Play’s igaming titles will become available to Swiss4Win’s player base, including Gates of Olympus and Wolf Gold, in addition to its branded Peaky Blinders slot. 

Paolo Sanvido, CEO and Board Member at Casinò Lugano SA, said: “Collaborating with businesses that share our passion for excellence has always been a pillar of how we operate, therefore partnering with Pragmatic Play is a huge win for us.  

“We are proud to launch Pragmatic content as the first online casino in Switzerland, giving our players many exclusive titles that other operators cannot offer.”

Founded in 1912, Casinò Lugano last year received an extension to its permit to offer online casino games in the Swiss market. Its online brand, Swiss4Win, grants players access to a wide offer of slots, jackpots, table games and live casino offerings.

“We are excited to take our slot vertical live with Casinò Lugano’s online brand, Swiss4Win,” added Irina Cornides, Chief Operating Officer at Pragmatic Play. 

“Casinò Lugano’s extensive history as a land-based casino places it in a unique position as one of the most recognised names in the industry, and we are confident that our award-winning products will deliver even more exceptional experiences to its players online.”  

This partnership between the two entities has seen Pragmatic Play further its global expansion, following recent deals made with Latin American operators Bonanza.club and CtrPixBet