Pragmatic Play enters Finnish market via Veikkaus Oy content deal

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Pragmatic Play has kicked off a content agreement with Veikkaus Oy, the state-owned lottery, casino, and betting operator in Finland.

The deal, which is the provider’s first in Finland, will give Veikkaus players the ability to play 10 slot games from Pragmatic Play, including titles such as Sugar Rush, Gates of Olympus, Big Bass Bonanza and The Dog House Megaways.

Commenting on the partnership, Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to have signed with Veikkaus to bring a selection of iconic Pragmatic Play slots to players in Finland for the first time.

“Not only does the deal signal our continued growth in regulated markets across Europe, but it also highlights our shared commitment to player protection and corporate social responsibility. 

“Veikkaus is committed to creating a safe and entertaining environment for its players, while contributing significantly to good causes across the country. We look forward to a successful partnership with Veikkaus, whose players can now enjoy some of the best games in the industry.” 

Pragmatic Play’s entry into the Finnish market with Veikkaus is part of a string of several recent European deals following partnerships with Merkur Sports and Swiss Casinos

All revenue generated by Veikkaus operations goes back into supporting Finnish society in the fields of culture, sports, science, youth work, social welfare, health, and the equine industry. 

Jan Hagelberg, Chief Product Officer at Veikkaus, added: “Veikkaus is constantly improving its offering to stay as number one operator for Finnish players. While serving our players with the best customer experience and safest online casino available, providing the best entertainment experiences is at the core of our philosophy. 

“With some of the most instantly recognisable and renowned slot games out there, we’re excited to be welcoming Pragmatic Play to Veikkaus. Games like Sugar Rush and Big Bass Bonanza have been making waves with players in Europe for years, and we have every faith our players will enjoy and embrace Pragmatic Play’s excellent titles, too.”