Igaming supplier Relax Gaming has secured an agreement with bet365 to integrate its content on their online casino platform.
Nadiya Attard, CCO at Relax Gaming stated: “Naturally, bet365 needs no introduction. As the biggest operator in our sector, taking our products live with them is a hugely important moment for us as we continue to expand at pace.
“The operator has a famously in-depth understanding of its player-base and consistently has an impact on the market through innovation and a high-quality offering. As a result, we’re delighted the brand has chosen Relax to enrichen its offering even further.
Not only will 365 have access to Relax’s title, but can also reach other developers through Relax Gaming’s Silver Bullet and Powered by Relax partnership schemes. With this deal, bet365 will have access to over 50 hand-picked aggregated partners due to Relax’s integrated content from other studios.
In total, Relax Gaming offers over 4,000 online casino titles, either produced by themselves or curated through the partnership schemes.
This agreement is the latest addition to bet365’s online casino expansion, after recently penning a content deal with NoLimit City just a few days ago.
Relax Gaming recently announced its new CEO in Simon Hammon, replacing Tommy Maijala who had held the position since November.