Relax makes South American debut with “exceptional” MegApuestas deal

Igaming supplier Relax Gaming has hailed “a significant milestone” after securing a deal to make its South American debut by bringing its slot titles to Colombian operator MegApuestas.  

Under the terms of the agreement, Relax will access the South American player base for the first time, offering MegApuestas over 4,000 titles including recent releases Dead Riders Trail, TNT Tumble, Wild Chapo and Neko Night Dream Drop.

Nadiya Attard, Chief Commercial Officer at Relax, stated: “The Colombian online gaming market was one of the first Latin American markets to thoroughly regulate online gambling and has been progressing steadily every year. It’s with great pride that we enter the market with the operating powerhouse MegApuestas.

“Their longstanding reputation and local demand will ensure Relax Gaming gets off to an exceptional start in this extremely promising market. We look forward to launching our proprietary content within Colombia with leading titles, and the business growth to come.”

According to the company, landing this Colombian deal is no mean feat, lauding the Gateway to South America as “one of Latin America’s leading regulated igaming markets”. 

With this in mind, Relax has outlined plans for further expansion and is “expected to announce numerous Colombia-based partnerships in the near future”.

“We’re delighted to have entered the LatAm market through Colombia,” added Alexia Smilovic Rønde, Chief Regulatory Officer at Relax. 

“The high pace at which we’re expanding globally is deeply encouraging, especially with this new jurisdiction that boasts such a high regulatory profile.

“We’ve effectively capitalised on previous jurisdictional experience to achieve an extremely fast time to market. We’ll certainly keep a close eye on regional regulatory developments to continue our successful journey in this part of the world.”

Furthermore, the brand’s titles are set to become available without the addition of Relax’s Powered By programme, which curates titles from third-party studios. The scheme most recently added Evoplay, offering the developer’s titles on its vast distribution network.

Daniela Asaftei, Head of CRM at MegApuesta, explained: “We couldn’t be happier to introduce Relax’s portfolio to our Colombian players and are delighted that they chose MegApuesta for their entrance into Latin America.

“We’re certain Relax’s games will provide our players with an entirely new level of entertainment, and we can’t wait to see how they react when these are made available to them.”