Swintt bolsters senior management via Hedén appointment

Slot Supplier Swintt has added Per Hedén as its chief product officer with the aim to improve the player experience across its future titles. 

Lauding the move as adding “serious firepower” to its senior team, Hedén’s appointment will see him tasked with building out its product team and to optimise product processes. 

“I am delighted to be joining Swintt at such a pivotal stage in its growth journey and having recently been crowned Rising Star in Casino Innovation and Software at the SBC Awards,” Hedén explained. 

“I am looking forward to working closely with the talented team to create the best player experience possible while also driving Swintt into becoming a tier one developer that also leads the change for sustainability across the industry and, indeed, globally.”

Joining Swintt with over 10 years of experience in senior management roles, Hedén has worked across various sectors including healthtech, ecommerce and data management, as well as online gambling. 

Within the igaming sector, Hedén’s portfolio of roles includes chief product officer at Yggdrasil Gaming, a position held for two-years, and a period as a senior strategy consultant at GAN. 

David Flynn, chief executive officer at Swintt, added: “I am delighted to announce Per as our chief product officer and for Swintt to continue to benefit from his unrivalled experience, knowledge and passion as we look to take our games to the next level, grow our product team and streamline our internal processes.

“Per has been working with Swintt for several months and has already made an impact on our games and the experience our slots and live casino titles provide players. As CPO, he will continue to influence the direction in which we take game development and how we elevate the player experience.”