Betsson has extended its long-term relationship with Yggdrasil to join its YG Masters programme.
Online betting and gaming organisation Betsson will now be able to access, create and distribute gaming content using Yggdrasil’s GATI technology. Yggdrasil sees the new agreement as a ‘significant milestone’ for the YG Masters initiative as it marks the first time an existing operating partner has joined the programme.
Moreover, Betsson will be able to create new content and distribute it via the extensive Yggdrasil network. GATI is the technology facilitator for the enhanced partnership and will accelerate value creation and global distribution.
Stuart McCarthy, head of partner programmes at Yggdrasil, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.
“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
GATI is a preconfigured, regulation-ready development toolkit that enables studios and game developers to apply standardised technology to develop and distribute games anywhere in the world.
Masters’ partners integrated to GATI get access to the long-established Yggdrasil operator network plus the fast-growing YG Franchise network.
Ciara Nic Liam, gaming product director at Betsson, added: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters.
“We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realise desired business synergy values from expanding the network reach of our innovative and player first developed in house built games.”