“Really, we threw everything at it to show the industry what we’re capable of doing”, claimed Julian Borg-Barthet, CCO of Lady Luck Games, as he delved into the studio’s latest slot, The Treasures of Tizoc.
At the CasinoBeats Summit 2022 in Malta, the Chief Commercial Officer, spoke with SlotBeats’ Business Journalist, Mollie Chapman, where he revealed some behind-the-scenes of the creation of the slot game, how the company is set to create “even more exciting new content” off the back of its deal with First Look Games, and upcoming plans.
On The Treasures of Tizoc, Borg-Barthet highlighted that the game marks the firm’s first 3D game, adding “we are very, very proud of it”.
He continued: “It’s the first of our titles that has a buy feature for the bonus round, which immediately takes you into the temple itself so that you can hop along and collect cash prizes.”
Revealing how the title came to be, and the development process behind it, Bog-Barthet noted: “Because our journey in terms of games development has been mostly on a creative side, we felt that we were missing the beat when it comes to game mechanics and really seeing what VIP players want and what casual players want.
“That was all wrapped up in one nice little bow with Treasures of Tizoc – and we’re getting fantastic feedback from the industry.”
On Lady Luck’s partnership with First Look Games, Borg-Barthet revealed that he’d “been aware” of First Look’s product for quite some time, adding: “There’s been a number of studios that have aligned themselves with them, getting great access to hundreds of affiliates, and I immediately wanted to be a part of that.
“We wanted to get that reach out in a more structured way, and the way First Look distributes the assets and any information, videos, write-ups about the particular games, immediately gets out there to all of the affiliates that we want to be a part of.
“They even do checks on our games and make sure that what’s being published out there is correct. It makes our life easier.”
Rounding off the interview with a glance into future market interests, Borg-Barthet highlighted the 12-plus jurisdictions the company currently certifies games for, emphasising the current growth of its distribution channels.
He continued: “We want to enter into Ontario as everybody else is at this particular juncture. North of the US is obviously on the cards as well.
“You know, the US is mostly a sports betting industry as it currently stands, [there are] very few casinos, but as more states open up and start expanding into casino, we want to be front and centre.
“Will we have a first mover advantage? Maybe not, but we want to come in there with great games that are specific to that market that we know Americans are going to really love, and obviously on the Canadian side, that Ontarians are going to love – and that’s close to my heart because I was born there.”