London’s calling and industry delegates are beginning to flock to the capital city as ICE has aptly returned to the cold winter month of February. 

Although there’s no guarantee that the week of networking, panels and exhibitions will remain dry, ESA Gaming was delighted to see the event taking to its typical scheduling towards the start of the new year.

In a pre-exhibition interview, Thomas Smallwood, Head of Marketing at ESA Gaming, detailed the company’s excitement for a ‘perfect opportunity’ to showcase its development while discussing the firm’s plans for a week at the ExCel. 

With the event returning to its full size and February slot following last year’s slightly muted April affair, what are you looking forward to most at this year’s ICE?

It’s great to get back to a full capacity ICE after a few years of slowly returning to some normality. The standard February slot creates the perfect opportunity for the entire industry to come together at the beginning of the new year and discover what we have in store for the months ahead. 

ICE London also brings with it the chance to catch up with our valued partners face-to-face, helping us to ensure we continue to service them in the best way possible while providing our selection of high performing, mobile online gaming products.

Do you think the industry is in better shape now because of the challenges previously faced?

The industry as a whole has certainly had to adapt following the challenges faced over the past few years, but I believe it has ultimately made us stronger and more efficient in our practices. Even during the lockdown period we still managed to see some impressive growth and new concepts being delivered. 

It has really highlighted how dynamic and creative our industry is and how resilient we can be when faced with challenges. If anything, from a sales perspective, we have learned to work better between face-to-face events like ICE London.

What do you intend to showcase at ICE London 2023?

Our upcoming content roll-out will be the main focus of our showcase at ICE London 2023, following a year of strong growth in terms of our product offering. Over the next 12 months, ESA Gaming is set to add 12 new titles to its portfolio of non-traditional content. 

This includes new concepts, mechanics and features, further developing our product offering which is developed to increase cross-sell capabilities for operators and attract a new audience. 

This will include our second crash style game, Big Fish Bonanza, following the success of our first release Rocket Racers. This new fishing-themed game includes social features such as leaderboard, player wins and player chat. 

In Q1, ESA Gaming will kick things off with three engaging and entertaining games, Pirate Mine, the casino classic Baccarat and FruitBloxx a follow up to our best-selling FruitStaxx, adding to the twelve-strong portfolio of titles already available to operators. 

We have also recently expanded to new markets, including Africa, and we look forward to talking to attendees about how we can help boost their profits in new markets with our innovative EasySwipe game content and EasyBoost promotional tools.