ICE is just a stone’s throw away from kick off and ahead of a hectic week filled with networking and product presentations, we sat down with slot industry delegates to discuss plans for the event. 

Radosław Biernat, Head of Marketing at BF Games, highlighted the significance of having a strong presence at key events and outlined the supplier’s plan of action for its capital city trip. 

With the event returning to its full size and February slot following last year’s slightly muted April affair, what are you looking forward to most at this year’s ICE?

The importance of industry events was really highlighted to us during the pandemic and the hiatus of shows. As a games studio who is trying to grow our reach and further establish our brand, it is crucial that we have a presence at shows like ICE, to showcase our latest products and share important company milestones, such as entering new markets.

Do you think the industry is in better shape now because of the challenges previously faced?

It has been a challenging time with the current geopolitical landscape such as the pandemic, the war in Ukraine and the global financial crisis all making it harder to plan for the future which creates uncertainty. 

All these external factors have been tough, and we are learning to adapt to it. I think we could have seen bigger disruption than we have, and we are in a strong position as an industry to innovate and challenge the status quo.  

What do you intend to showcase at ICE London 2023?

We are launching our next title Sweet Reward just before ICE, a highly engaging title packed with features, which we look forward to showcasing to attendees.

We are dedicated to experimenting and exploring new features, and have a lot of exciting games on our 2023 roadmap. We will also be talking about the geographical expansion we have achieved since last year, including entering Croatia, Switzerland and Bulgaria. We also recently shared our plans to debut in the North American market, which will be a fantastic achievement for us.