With ICE closely approaching, we spoke to delegates of the igaming industry as they make use of the remaining hours of preparation and savour the final moments of rest and relaxation.
In this morning’s ICE feature, Gareth Scott, Chief Commercial Officer at Gaming Realms discusses his admiration for the networking opportunities and the company’s plans to showcase its Slingo escapade.
With the event returning to its full size and February slot following last year’s slightly muted April affair, what are you looking forward to most at this year’s ICE?
Nothing compares with the return of a full-scale edition of ICE and it’s great to see the international gaming industry creatively engaged en-masse. We’re looking forward to connecting with new and existing partners face-to-face.
Relationships and collaboration are at the heart of our business model and we are proud to have worked with some of the most successful global platforms and operators, but also with other game developers by acquiring unique licences to augment the Slingo genre.
We’re extremely proud of these collaborations with partners that you would traditionally consider competitors. ICE London is an opportunity for the entire industry to come together and foster partnerships and that is one of the things we appreciate the most about the event.
Do you think the industry is in better shape now because of the challenges previously faced?
The most fascinating side of the gaming industry is change! I wouldn’t say the sector is in better shape but it is also not in a worse position. Given the international landscape of the igaming industry, we’re continually challenged with regulatory change from existing and emerging markets, and we are well versed in managing that.
From a Gaming Realms perspective, 2023 will see us target continued market expansion and improving the user experience for Slingo players even further.
When it comes to mobile gaming and entertainment, we focus on building games rich in both content and functionality as we want to provide a leading gaming experience to players.
What do you intend to showcase at ICE London 2023?
Our main focus for ICE will be our upcoming game Slingo Cleopatra, released on the 23rd of February. It brings together IGT’s iconic and high-performing land-based and online classic with the popular Slingo mechanic.
We’re always trying to evolve the Slingo genre and this time we’ve added a twist that sees the pay-ladder in the game featuring a new accumulation mechanic, which delivers more spins awarded for each step that players progress up the ladder.
Much of our operator conversations will centre around product features we have planned for 2023. ICE for us isn’t just about showcasing, we utilise it as a platform for research and validation too.